The E-commerce Launch Checklist: Everything to Fix Before Going Live
Payments, shipping, tax, product data, SEO and post-launch tracking — the checks that stop an online store from leaking orders on day one.
Most stores do not fail because of design. They fail because checkout breaks on a mid-range Android phone, or because shipping charges surprise the buyer on the last step.
Product data
- Unique titles and descriptions — never paste the supplier's copy.
- At least four images per product, compressed and correctly sized.
- Variants, stock levels and HSN or tax classes verified.
- Product schema with price, availability and reviews.
Payments and shipping
- Test UPI, cards, netbanking, wallets and COD end to end with real money.
- Confirm refunds and partial refunds actually work before launch.
- Set shipping zones and show charges early, not at the final step.
- Automate order confirmation, dispatch and delivery messages.
SEO and trust
Category pages need real copy and clean URLs. Add returns, shipping, privacy and contact pages with a working phone number — a store without them reads as risky and converts worse.
Track from day one
Install analytics with e-commerce events, connect Search Console and Merchant Center, and watch abandoned-cart behaviour in week one. The first fortnight of data usually pays for the next round of changes.
Want this done for your business?
KAF Infotech LLP builds websites, apps, ERP systems and connected products from Mumbai.