Social Media· 6 min read
A Social Media Strategy That Works for Small Businesses
Choosing platforms, planning a monthly content calendar, balancing organic and paid, and measuring social media results that affect revenue.
Posting daily on five platforms is not a strategy; it is a way to burn out. Small teams win by being consistently good in one place their buyers already use.
Pick two platforms, not five
Consumer and lifestyle brands generally start with Instagram; B2B and services with LinkedIn; local retail and food with Instagram plus Google Business Profile posts. Everything else can wait until the first two work.
A content mix that holds attention
- Proof: work in progress, before-and-after, customer results.
- Education: the questions you answer on every sales call.
- Personality: the team, the workspace, how decisions get made.
- Offers: clear, occasional, and never more than one in five posts.
Organic builds trust, ads buy reach
Run ads only behind posts that already performed organically. It is the cheapest way to find creative that works before you put budget behind it.
Metrics worth reporting
- Saves, shares and profile visits over vanity follower counts.
- Link clicks and website sessions from social.
- Enquiries attributed to DMs, WhatsApp and forms.
- Cost per qualified lead on paid campaigns.
Want this done for your business?
KAF Infotech LLP builds websites, apps, ERP systems and connected products from Mumbai.